Audience measurement for Doohly networks
Your campaigns, bookings and plays already live in Doohly. UrbanIQ adds the real audience to every one of them, automatically.
What played, plus the people who saw it
Doohly runs a large share of Australia's independent DOOH networks. It knows exactly which creative ran on which screen, and when. UrbanIQ completes the picture with the audience that was in front of the screen while it did.
What flows in automatically
| From Doohly | From the UrbanIQ agent |
|---|---|
| Campaigns and bookings | Viewers and passers-by |
| Screens and creatives | Look rate |
| Plays, per screen and second | Dwell and view time |
| Anonymous age, gender and emotion |
UrbanIQ joins the two on screen and time, so each play carries its own audience. Campaign reports show booked vs delivered plays and the audience reached, in one place.
Getting started
- Connect Doohly. We link your Doohly network to UrbanIQ and your screens, campaigns and bookings come across.
- Install agents at the screens you want measured. Start with your ten most valuable sites.
- Send the first report. Within days you have audience by site, daypart and creative, joined to every play.
Available now. Doohly networks can connect today. Book a demo and we will show you audience joined to Doohly plays on a live screen.
Doohly questions
Straight answers before you book a call.
How does UrbanIQ connect to Doohly?
UrbanIQ connects to your Doohly network and your campaigns, bookings, screens, creatives and plays flow in automatically. There is nothing to export or upload, and nothing changes in how you schedule content in Doohly.
What does UrbanIQ add to Doohly?
Doohly records what played and where. UrbanIQ adds the audience that was actually in front of the screen during each play: viewers, look rate, dwell, view time and anonymous demographics. Together they answer both "did it run?" and "who saw it?"
Are plays attributed to bookings automatically?
Yes. Bookings come across with your plays, so each play is attributed to its campaign and booking, delivery is checked against what was booked, and under-delivery is flagged on its own.
Do I need new hardware?
Only at the screens you want to measure. The UrbanIQ agent runs on the player PC or a small edge box beside the screen, with a camera facing the viewing area. Start with your most valuable sites and add more over time.
Ready to meet your audience?
Bring a screen, a campaign,
and we'll bring the proof, in real time.