Audience measurement for Seedooh-verified networks
Already verified by Seedooh? Whatever CMS you run, UrbanIQ adds the real audience to every verified play, automatically.
One connection, any CMS
Seedooh independently verifies delivery for networks across Australia and New Zealand, on a range of signage platforms. If your network is part of the Seedooh Verified Network, you do not need a separate integration for your CMS. UrbanIQ takes your verified data straight from Seedooh.
Seedooh gives agencies confidence that a campaign ran. UrbanIQ adds who was in front of the screen while it did.
What flows in automatically
| From Seedooh | From the UrbanIQ agent |
|---|---|
| Campaigns and bookings | Viewers and passers-by |
| Screens and creatives | Look rate |
| Verified plays, per screen and second | Dwell and view time |
| Anonymous age, gender and emotion |
UrbanIQ joins the two on screen and time, so each verified play carries its own audience. Campaign reports show booked vs delivered plays and the audience reached, in one place.
Getting started
- Turn on the Seedooh feed. We issue a feed token and Seedooh starts sending your network's data.
- Install agents at the screens you want measured. Start with your ten most valuable sites.
- Send the first report. Within days you have audience by site, daypart and creative, joined to verified plays.
Available now. Any network in the Seedooh Verified Network can connect today.
Seedooh questions
Straight answers before you book a call.
Which CMS platforms does this cover?
Any CMS that Seedooh verifies. If your network is part of the Seedooh Verified Network, UrbanIQ receives your data through Seedooh whatever signage software you run, so there is no separate CMS integration to build.
What does UrbanIQ receive from Seedooh?
Your campaigns, bookings, screens, creatives and verified plays, sent automatically. There is nothing to export or upload.
What does UrbanIQ add on top of Seedooh verification?
Seedooh independently verifies that each play was delivered. UrbanIQ adds the audience that was actually in front of the screen during that play: viewers, look rate, dwell, view time and anonymous demographics. Together they answer both "did it run?" and "who saw it?"
Is UrbanIQ a replacement for Seedooh?
No. Seedooh is the independent verifier agencies already trust. UrbanIQ builds on its verified plays and adds measured audience, so your reports carry both.
Ready to meet your audience?
Bring a screen, a campaign,
and we'll bring the proof, in real time.